Digital transformation doesn’t create value on its own — adoption does.

Too many transformation programmes focus on delivering new technology, only to see value leak away through poor change management, slow adoption, or unclear success metrics. What’s missing is a clearly defined path to value.

In this article, I explore how to actively manage the journey from investment to measurable outcomes — from problem definition and agile delivery through to user adoption and value realisation. I break down the key stages of the value journey, highlight where value is often lost, and share practical ways to shorten time to value while improving ROI.

If you’re leading a transformation, replacing legacy systems, or trying to turn strategy into real business outcomes, this is a practical guide to making sure your investment delivers.

Digital transformation demands more than a roadmap—it requires a vision that’s bold, resilient, and future-facing.

Have you considered what your customers will expect in 5, 10, or 20 years? Are you ready to adapt across evolving channels, compliance shifts, and emerging challengers?

A well-defined North Star can be the difference between aspiration and measurable impact. It aligns teams, clarifies priorities, and creates momentum—grounded in customer value and future thinking.

Digital transformation continues to be a priority for organisations across industries, yet studies consistently show that up to 70% of digital transformation initiatives fail to deliver lasting value. Here we look at the common reasons for failure and what strategies you can deploy to succeed.