Product Vision and Innovation
Identify product opportunities which drive your future vision
Looking to future-proof your product?
Losing marketing share to the competition?
Want to capitalise on emerging customer trends?
Trying to make your product more responsive to changing customer demands?
Services
Define your customers’ future needs, expectations and behaviour.
Create a product vision which provides a strong directional pull for your product.
Review your product portfolio and identify areas which are not future-proofed.
Innovate new product ideas which align with your vision and take you on the path to future success.
“Whilst Head of Digital Transformation at Vanquis Bank, Corinne and her team supported us in defining a new vision to drive our digital capabilities.
In collaboration with our marketing, technology, customer insights and strategy teams, she defined an overarching North Star vision and metrics suite for the next five years which aligned with our corporate strategy.
From there, the team identified gaps in the product portfolio against which they ideated new product innovations which would positively influence the success metric. Overall, the initiative helped to energise the team and provide them with some great ideas to take forward.”
Case Study: Travel company
The challenge: A leading UK holiday company wanted to double the size of its business by focussing on new products and extending its customer base. It had a long list of potential product ideas which it wanted to validate and prioritise.
What we did: Our first step was to run a vision workshop to ensure that the leadership team were aligned against what they wanted to achieved.
How we did it: Using a North Star framework, we defined a vision and metric which reflected their future direction and could be used as a basis for evaluating ideas.
What this enabled: Each product idea was assessed against its ability to impact the North Star metric with new ideas generated based on gaps in the product portfolio. The most impactful ideas were sized and given a feasibility rating.
What’s next: Armed with a list of prioritised product ideas, the company was able to evaluate build versus buy options to start rolling out its new roadmap.