Website Optimisation
Make sure AI - and your customers - can find you, understand you and act.
Fewer people are finding you and the ones who do arrive aren't staying. Two problems, usually happening at once and they come down to three issues - visibility, content and experience.
Visibility
You used to rank well in search. Now, as more people turn to AI chatbots to find what they need, your site has gone quiet — chatbots aren't citing you, and organic traffic is falling even while direct traffic holds steady.
Content
You're producing more content, but it isn't landing. It's not aligned to what your visitors are actually searching for, it's not reaching them in the channels they use, and most importantly it isn't driving them to the pages that convert.
Experience
Visitors come to your site to get something done - buy, subscribe, apply, book. Once they land, your content and navigation should help them do that, not get in their way.
11.4%
referrals convert from AI chatbots compared with 5.3% for standard organic search. Source: Similarweb, 2025
28%
of worldwide search is now happening through AI prompts. Source: Graphite, March 2026
46%
of ChatGPT bot visits begin in plain HTML reading mode, ignoring images, CSS and JavaScript. Source: Search Engine Land, 2025
Our approach
Search audit: Analysis of organic and direct traffic to your site. Review of rankings and visibility for key search terms across SEO and GEO (Generative Engine Optimisation).
Web audit: Review of traffic across your site and whether it helps or hinders customers' Jobs-to-be-Done. What are your competitors doing more effectively than you?
Content audit: Assessment of how well your content attracts and converts customers, and how closely it aligns with their interests and consumption habits.
Recommendations roadmap: A scorecard benchmarking your current position against clear target goals, plus prioritised recommendations to close the gap - including options for AI-driven internal efficiency gains and AI-powered external tools that improve your customer experience.
Delivery partner: A roadmap is only as good as what happens next. As your Delivery Partner, we stay actively involved in making sure the right solution gets built and delivers results - whether that's working solo, bringing in specialists from the DPC network, or managing the work directly with your internal team.
Outcomes: Higher conversion rates, lower cost of production and sharper focus on the things that your customers actually value.
